Having worked at a small food store for two years, I thought I had become successful at what our manager called “customer relations”. I firmly believed that a friendly smile and an automatic “sir”, “madam”, “thank you” and “sorry” would see me through any situation. But on a Christmas night an old woman shook my belief that such a glib response (巧言应对) could smooth over any difficulty while dealing with other human beings.
The moment she entered the store, the woman presented a sharp contrast to our shiny store with its bright lighting and neatly arranged shelves. Walking as if each step were painful, she slowly pushed open the glass door. On such a zero-degree night, she was wearing only a faded print dress, a thin sweater too small to button, and black slippers with the backs cut out to expose heels. There were no stockings or socks on her blue-veined legs.
After walking around the store for several minutes, the old woman stopped in front of the rows of canned vegetables. She looked at the row of cans, finally picked up a can of corn and stared at the label. At that point, I decided to be a good and polite employee and asked her if she needed help. As I stood close to her, my smile became harder to maintain. An unpleasant smell of sweat rose from her torn clothing.
“I need some food,” she muttered in reply to my bright “Madam, can I help you?”
“Are you looking for corn, madam?”
“I need some food,” she repeated, looking down at the can in her hand, “Any kind.”
“Well, the can of corn is ninety-five cents, madam.” I said in my most helpful voice. “Or if you like, we have a special on bread today.”
After a short pause, she lifted her head and said, “But I can’t pay.”
For a second, it was on the tip of my tongue to tell her that she could take the corn.
Then the employee rules flooded into my mind: remain polite but do not let the customers get the best of you.
Moments after she left, I rushed out of the door with the can of corn.
One of the curious things about social networks is the way that some messages, pictures, or ideas can spread like wildfire while others that seem just as catchy or interesting barely register at all
Before you go deep into the puzzle, consider this: If you measure the height of your male friends, for example, the average is about 170 cm. You are 172 and your friends are all about the same height as you are. Indeed, the mathematical concept of “average” is a good way to capture the nature of this data set.
But imagine that one of your friends was much taller than you. This person would dramatically skew the average, which would make your friends taller than you, on average. In this case, the “average” is a poor way to capture this data set.
Exactly this situation occurs on social networks. On average, your coauthors will be cited more often than you, and the people you follow will post more frequently than you and so on.
Now Lerman from University of Southern Caledonia has discovered a related paradox, which they call the majority illusion (多数错觉). They illustrate this illusion with an example. They take 14 nodes linked up to form a small network. They then color three of these nodes and count how many of the remaining nodes link to them in a single step.
In situation (a), the uncolored nodes see more than half of their neighbors as colored. This is the majority illusion—the local impression that a specific feature is common when the global truth is entirely different. While in situation (b) the majority illusion doesn’t occur.
So how popular is it in the real world? It’s found out that the majority illusion occurs in almost all network scenarios. “The effect is largest in the political blogs network, where 60% of nodes will have majority active neigbbours, even when only 20% of the nodes are truly active,” says Lerman.
It immediately explains many interesting phenomena. For a start, it shows how some content can spread globally while other similar content does not—the key is to start with a small number of well-connected early adopters fooling the rest of the network into thinking it is common. The affected nodes then find it natural to follow the trend. A real spread finally comes into being.
But it is not yet a marketer’s charter. For that, marketers must first identify the popular nodes that can create the majority illusion for the merger audience. These influencers must then be persuaded to adopt the desired behavior or product, which is essential to the prospect of the marketing plan.
1.The phrase “skew the average” in the 3rd paragraph most probably refers to the action of __________.A.hiding the real average to be unrecognizable to others |
B.producing an average against the general feature of data |
C.working out the common feature suggested by the average |
D.ignoring the average because of the frequency by which it is reviewed |
A.The number of the nodes in the network |
B.The manner of the connection between the nodes. |
C.The decision of which nodes to be colored. |
D.The influence of the network on the nodes. |
A.Majority illusion rarely bas impacts except in political blogs field. |
B.The majority illusion on social networks relies on it that people you follow post more than you |
C.The essence of successful opinion spread is to initiate the trend with well-connected sharers. |
D.The spread scale of ideas on networks mainly depends on the quality of content. |
A.thoroughly understand the concept of majority illusion |
B.accurately figure out who is the powerful person to affect others |
C.definitely decide who are the target audience for the promotion |
D.successfully convince the influencers to practice certain action |
A.The social network vision that tricks your mind. |
B.Who is stealing your network identity? |
C.Minority network opinion spread, curse or blessing? |
D.Have you been misled during the last political voting? |
As a senior editor in a famous press, I always think of days twenty years before when I was 18, I lived with my grandparents, and my parents earned their living in another city, struggling to support our family. I had taken to delivering newspapers to support myself and my education.
I would be up every morning by 5 am and walk five kilometres from where I lived to the newspaper office. By 6 am, I would collect 50 copies which must have weighed over five kilograms. My delivery range spanned (横跨) three kilometres. After distributing the copies, I would rush home—another three kilometres away—cook my breakfast, and be off to my school.
One Friday morning, I got home after my deliveries, finding Afzal, a boy from the neighbourhood, at my doorstep. Afzal said his mother wanted to see me. When I asked him why, Afzal said, “She will tell you.” Tired after walking around for over 11 kilometres, I was looking forward to breakfast and some rest. I assumed his mother wished to subscribe (定期订购) to the newspaper, so I followed him to his home nearby.
A woman in her 40s opened the door. I later learned she was Afzal’s mother, Mrs Kader. She asked me to sit, pulled up her chair next to mine and gently asked, “Tell me about your routine, right from the time you wake up in the morning.” I wasn’t quite sure why she wanted to know, but I told her about my morning job in a few words. She asked me, “How many miles do you walk every day?” I replied, “A little more than 11 kilometres.” My reply shocked her.
Then she patted my back and went inside, reappearing carrying a large plate full of food for breakfast for me. It was a heart y breakfast, one that brought back memories of happy days spent with my parents. Later, as I was about to leave after thanking them, Mrs Kader asked me to wait and she went inside again.
Then Mrs Kader appeared again, with a new bicycle.
I bowed to Mrs Kader gratefully and left for school.
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A.该种植物相互易位的杂合体通过减数分裂形成的花粉粒只有一半是可育的 |
B.该种植物相互易位的杂合体与正常个体杂交,有1/4的后代是相互易位杂合体 |
C.该变异可能改变了染色体上的基因排列顺序,但对该个体基因的种类没有影响 |
D.图a可出现在减数分裂Ⅰ前期,图b和图c都出现在减数分裂Ⅰ的后期 |
A.①② | B.①④ | C.②③ | D.③④ |
A.公共权力诞生 | B.地域间文化交融 |
C.贫富分化加剧 | D.手工业技术发展 |
A.具有鲜明的阶级性 | B.体现了无罪推定原则 |
C.借助神意维护统治 | D.强调审判的公平公正 |
A.社会主义思想得到广泛的认同 | B.思想解放运动方向的转变 |
C.国民革命的社会基础得以扩大 | D.马克思主义理论的中国化 |