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Directions: Read the following passage. Summarize the main idea and the main point(s) of the passage in no more than 60 words. Use your own words as far as possible.

Communicating science

One of the major problems for scientists lies in communicating the value of research to non-specialists that matter:policymakers and the general public. In recent years, scientific organisations have come a long way in developing ways to make science more accessible to non-specialist groups.

The development of blogs has helped substantially in bringing science closer to the public. According to Wikipedia, the ScienceBlogs network is now ranked 37th among the most authoritative blogs worldwide, with two of its sections having won weblog awards. Released from editorial restrictions, science bloggers generally focus on areas of science that they are both passionate and knowledgeable about. They often write about science in an accessible, lively manner, and it is this that perhaps most attracts members of the public. Ed Yong’s Not Exactly Rocket Science, for instance, is filled with the writer’s enthusiasm and down-to-earth attitude towards the subject. His chatty, youthful style appeals to a wide range of readers.

Television has also boosted the image of science. Early pioneers such as Jacques Cousteau, whose beautifully filmed documentaries opened up the oceans to millions, quickly realised the potential of TV to make science come alive for viewers. Other science disciplines have eagerly followed suit. Entertaining presenters carry out daring experiments or explore amazing scientific phenomena in order to attract attention. Celebrities such as Brian Cox, once famous for playing music in D:Ream, have also been instrumental in bringing science into popular culture. Now working in the field of physics, Brian is presenter of the BBC TV series Wonders of the Solar System. His background means that his face is not only well known to younger viewers but is also considered cool. Other organisations have been using the power of visual media through the internet. For example, SciVee offers scientists video services to create online presentations of their research.

Nevertheless, despite this progress, communication remains one of science’s biggest obstacle. Perhaps it is time that universities addressed this problem, and thought about adding communications training to the curriculum.

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