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“Oh my God, buy it!” I believe that you are very familiar with Li Jiaqi’s phrase. Livestreaming marketing is a method of selling products on live video streaming platforms, which are now mainly Taobao, Kuaishou and Douyin. On April 1st, 2020, Luo Yonghao finished his first livestreaming marketing on Douyin. Data showed that the total amount of payments reached 110 million yuan in 3 hours, which set the record of livestreaming marketing on Douyin.

One of the most popular functions of livestreaming is the “real-time connection”. Although traditional television shopping channels also allow viewers to instantly buy recommended items, they don’t allow hosts to respond to real-time comments, nor can television sales data be readily collected to analyze customers’ purchasing behaviors or performance indicators. With this feature, potential customers can get answers to pressing questions and gain a more comprehensive impression of the products, making promotional activities more convincing and effective.

Under the influence of the current epidemic, online shopping reduces direct contact between folks, having a certain guarantee for the health of residents. At the same time, many industries are hit by the epidemic. In this situation, many businessmen walked into the studio with the aim of recovering some of the damage for the business as much as possible.

Meanwhile, the expanding of 5G has created a favorable environment for livestreaming marketing. Supported by the technology of 5G, the image quality of the live stream is clearer, so more details can be showed to customers, which helps to provide them an entirely different experience. “With the arrival of the 5G era, livestreaming will be faster, allowing users to zoom in and out of videos to see more details of products,” said the general manager for e-commerce content at Taobao.

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