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The New Technology and Travel Revolution

Technological advances have changed the way we travel, and these new developments promise an even more _______ and exciting experience. Do you want to know what it has _______ for us in the not-too-distant future?

Today, nobody _______ that technology and travel are the perfect combination. This _______ force also plays a crucial role in the way we travel. According to a Google Travel study, it is so _______ that 74% of travelers plan their trips on the Internet, while only 13% still use travel agencies to prepare them.

The cell phone has become our tour guide, travel agency, best restaurant locator, map, and more. It’s _______ during the entire purchase journey. In fact, according to TripAdvisor, 45% of users use their smartphones for everything having to do with their vacations.

This is why there’s a need to _______ corporate services and communications to these devices. KLM, for example, has already created an information service for passengers using Facebook Messenger. This system, once someone has made a _______, sends the user information regarding their ticket through Facebook Messenger as well as their boarding pass or updates about the _______ of their flight. This way, the user has all the relevant information about their trip in the palm of their hand using an app that they already use, ________ the need to download anything else.

Augmented reality (AR) or virtual reality (VR) have also entered the travel world, and the truth is that it’s a trend ________ all the possibilities they can offer. More and more companies use it to show users a cabin on a cruise ship or transport them, for a few seconds, to the Great Wall of China.

In addition, we’re all familiar with Siri and Alexa, the ________ assistants that meet all our needs: what’s the weather like today in my city, turn the radio on, open my email, and more. Hotels are now starting to ________ this “help” thanks to the arrival of virtual assistants that are ________ designed for this environment. IBM recently ________ Watson Assistant, an AI-powered virtual assistant that creates an interactive and personalized experience for consumers. This is the open technology that firms can employ and adapt to their needs. This way, the virtual assistant won’t be called Watson but instead, have the name that the hotel chooses.