学进去

I’ve spent two decades observing what makes people lucky and trying to help people increase their luck. I teach entrepreneurship (社会学). We know many new enterprises fail, and innovators (创业者)need luck.

With my students, I spend much time encouraging them to get out of their comfort zone and take some risks. I do this myself all the time. About a dozen years ago, during a flight, I decided to take a little risk. I started a conversation with the man sitting next to me. I introduced myself, and I learned that he was a publisher. I learned all about the future of the publishing industry and we exchanged contact (联系) information. So about three quarters through the night, I decided to take another risk. I showed him a book plan I was doing in my class. Although he was very polite, he said it wasn’t right for us.

A couple of months later, I told him I was doing a project on transforming the book, the future of publishing and invited him to come to my class. So he gladly came to my class. We had a great experience. A few months later, I wrote to him again, sending a bunch of video clips (剪辑) from another project my students had made. He was so stricken by one of them that he thought there was a book in it. I was a little bit hurt, but it was all right. So I invited him and his colleagues to have lunch together. Later, one of his editors asked me if I had considered writing a book. And I pulled out the exact same plan I had showed his boss a year earlier. Within two years, my book had sold over a million copies.