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A French has just launched a bottled red wine flavored with cola.

Bordeaux-based winemaker Haussmann has already had success with grapefruit and passionfruit-flavored red wine and white wine. Their newest wine, Rouge Sucette, which translates to Red Lollipop, is made from 75 percent grapes and 25 percent water, with added sugar and cola flavoring. It is meant to be served chilled.

Why the break with tradition?

Wine sales in France is down. In 1980, more than half of adults bought wine almost daily, but the number has dropped to just 17 percent today. And so according to Pauline, company spokeswoman for Haussmann, wine makers need to attract younger drinkers and women.

“The cola flavor is to answer to a new kind of need and a market demand,” she tells us, “Tastes develop in time and we have to adapt.”

French restaurant expert Fred gives several factors behind the downward trend in wine drinking among the French: the financial crisis, which brought with it the death of the long lunch hour; reduced legal limits for driving under the influence of alcohol; and a general move towards healthier living.

Cola wine may seem out of step with French ways, but that’s because a lot of people have the wrong idea about what those ways really are.

Pauline says. “We’re changing with the times. We have a strong foundation of food and wine.” Of the different aromas that Haussamann tested, “cola was the best mix,” she says. “That made many people interested, and they were curious to taste it.”

The thirst for sweeter drinks isn’t limited to France. “Think about it,” says Fred, “You have all sorts of champagne cocktails. So what’s the difference between those and red wine and Coca-Cola? It’s about marketing.” Pauline insists Rouge Sucette isn’t just wine mixed with cola, anyway. It contains only the essence of cola, making it perhaps a bit more refined, though with a very similar flavor.

So how does a Frenchman like Fred think about it?

“It’s refreshing and kind of fun,” he says. “I don’t think I would buy it, but if I was going to drink it, I would make it myself, because I would feel a bit better about it.”

1．“Rouge Sucette” is also named as “_________”.

A．passionfruit-flavored red wine	B．white wine
C．Red Lollipop	D．chilled wine

2．The newest wine produced by Haussmann is made from __________.

A．sugar and cola	B．passion fruit and grape fruit
C．cola and passion fruit	D．grapes and water

3．The company spokeswoman, Pauline explained that they had to adapt because _________.

A．half of adults bought wine

B．17 percent of customers are young drinkers

C．they need to attract younger people

D．the cola flavor can’t be accepted any longer

4．According to the passage, _________ is one of the reasons that led to the disappearance of the long lunch hour.

A．the downward sales in wine	B．the taste development
C．the influence of alcohol	D．the financial crisis

5．In Pauline’s opinion, Rough Sucette __________.

A．is out of step with French ways	B．is one of the champagne cocktails
C．isn’t just wine mixed with cola	D．isn’t different from other wines

6．The underlined words from Fred probably indicated(表明) that _________.

A．the new kind of wine won’t be popular

B．the new kind of wine won’t help wine makers pass the financial crisis

C．the cola flavor is no longer popular

D．the cola flavored wine is harmful to health