学进去

Do you know about Bee & Flower? It was once a well-known hair care brand (品牌) in China. Many brands like this have “disappeared” because young people don’t know about BEE & FLOWER.

But recently, some old Chinese brands have made a comeback. It’s a good start, but there’s more to it.

In early September, Li Jiaqi made many Chinese people angry because of eyebrow pens (眉笔). Some people thought that they were too expensive as it cost 79 yuan to get three pens. Later, Bee & Flower started to sell three large bottles of hair care products for the same price. It showed that Chinese products could still be cost-effective (划算的).

Many Chinese brands took their chance by selling through livestreaming (直播). What’s more, they also helped sell each other’s product (产品). For example, hosts of sports brand Erke washed their hair with Bee & Flower products on Sept 13.

Many people can’t stop buying these products. Why? For one thing, they think that the products of these Chinese brands are good to use and don’t cost (花费) much. Also, it makes buyers feel proud. They can help these old brands “come back to life” by buying the products. Buyers believe in these brands and will use their money to help them grow.

However, this is only a start. How can these brands keep people interested? Good products with good prices. The brands shouldn’t take advantage of (利用) people’s trust. They should turn it into a reason to make their products better.

1．What gave Bee & Flower the chance to sell their products?

A．There was a big activity for online shopping.

B．It became a well-known hair care brand in China.

C．The products of Chinese brands became more popular.

D．People were discussing expensive eyebrow pens.

2．Which of the following statements is TRUE about the livestreaming of some Chinese brands?

A．They sold their products at a higher price.	B．They helped sell the goods of other brands.
C．They sold all the products in one room.	D．The workers washed their hair while doing sports

3．What makes people buy products of Chinese brands?
① Low prices. ② A willingness to help. ③ Good products. ④ Interesting looks.

A．①②

B．②④

C．②③

D．①④

4．What does the writer think according to the last paragraph?

A．Chinese brands can only be popular for a while.

B．Livestreaming is a good way to keep brands popular.

C．It is smart to use people’s trust to keep them interested.

D．Good products should have good prices for customers.